5 GREAT TIPS TO INCREASE AMAZON SALES IN 2021
Who likes to increase sales on Amazon? We do, we do! At eComManagers.com, we’re all about finding ways to bring in more money, so let’s get to the top ways you can increase sales on Amazon.
Optimize Your Title
Amazon Expert says you need to find your key differentiator. What is the customer’s “pain point” that other competitors are not addressing?
Your copy, your photos, etc. should all push that as the first and most vital reason why customers need your product.
The easiest way to do this is to really study your competitors’ product reviews:
- What are customers saying about these products?
- What are the top three reasons why customers love this product?
- What are the top three reasons why customers do NOT like this product?
If you can solve these pain points and demonstrate that in your images and copywriting, then you will win that business.
Register your brand
Amazon Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.
By legally registering your brand, you reduce the risk of having someone selling counterfeit products under your brand name. So while it may be costly and time-consuming, getting a trademark is a necessity. Another added benefit of registering your brand? It also unlocks Amazon’s A+ Content feature. A+ Content is a major sales booster that allows you to describe and display your brand’s values, mission, and product beyond the ordinary bullet points and description.
You can access A+ Content on Seller Central via the Advertising dropdown menu.
Sell your existing audience
Earlier this year, we wrote that audience building is key to prolonged success on Amazon. There are plenty of ways to do that, too.
First, you can create email lists.
Launch new products, and when you launch those new products, announce them to the people on your email list who you are sure are going to love these cutting-edge items.
Next, you can create social media accounts.
I especially like Instagram for audience building because it’s easy to get impressions outside of your follower count, which leads to increased followers. Plus, you can create stories with clickable links that go directly to your Amazon listings.
Choose products that go WIDE with keywords
you just need to launch new, high-quality products regularly. But with competition rising, it’s becoming trickier to find the perfect product and consistently rank for it. These days, my team and I are running searches and picking products that go ‘wide’ with keywords.”
What does going wide with keywords mean? After you identify a few potential products, you need to expand and diversify your keyword research to make sure you can beat your competitors and rank for a ton of those new-found keywords to gain sales.
Create content to drive traffic to your listings
We recommend creating outside content to drive traffic to your Amazon products.
If the product(s) you sell on Amazon belong to a specific niche, create a separate website to educate consumers about the niche. And it doesn’t have to be an e-commerce site. It can be a simple WordPress-based site, with pages of 2,000 to 4,000 words covering specific, niche-related topics.
This also gives you the opportunity to introduce your products to new customers while providing educational resources. If done well, your website can attract a large amount of traffic from organic searches. There are two benefits to this:
If you link your site to your Amazon listing, and you are registered with Amazon’s affiliate program, you’ll earn a 5 to 15 percent commission on every product purchased by people who clicked on your link. And if it’s your product, you get to double-dip!
By linking your website to your Amazon listing, you’re driving a new source of the traffic to your products, which usually leads to an increase in sales.