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Up until July 2019, Amazon A+ content was available for vendors only and sellers were able to use EBC (Amazon Enhanced Brand Content) which was a basic contribution allowing sellers to add additional information to their description with few images. Now, Amazon enabled A+ content for sellers who are brand-registered. You can add up to 15 Asians per month for A+ content. One must concentrate on the best-selling ASINs to make the best use of A+ content.

A+ Content combines detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions. This free best content from manufacturers is meant to drive more conversions on a detail page. A+ content is also called as enhanced brand content (EBC). A+ Content feature enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images. The idea behind using enriched multimedia content is to enhance the user experience which drives high conversions and huge traffic to the listings. It includes all the details that a shopper would want to know about a product before making a purchase.

Eligibility requirements

This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed to sell programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalogue.

Benefits Of A+ Content

In order to succeed in the Amazon selling a business, you have to take a competitive edge. This is where A+ content plays a huge role.

So, here are some advantages to help you understand why A+ content is important.

  1. Grabs a shopper’s attention
  2. Pleases the eye and easier to skim
  3. Brings your product to the limelight
  4. Helps convert better
  5. Better Reviews and Reduced Return Rate

How to Create an A+ Content?

Here is a step-by-step process that explains how to create an Amazon A+ content:

Step 1: Log in to your Seller Central accounts with appropriate credentials.

Ensure you are brand registered before proceeding further.

Step 2: Go to Advertising and click on A+ Content Manager

Step 3: In the A+ content manager page, click on Start creating A+ content. Once you click on it, you will find a template which needs to be filled as a part of your A+ content.

  1. Self-service modules
  2. Amazon builds for you

Step 4: Choose anyone. If you click “Self-service modules,” it redirects you to a page where you will have to enter the ASIN that you want to create the content for. Then, you will see a list of options to build the modules and layouts.

Once you choose the ASIN, you will be asked to choose a BUILD LAYOUT. Note that Amazon offers 12 types of modules, which are categorized into:

  1. Standard(10 options)
  2. Advanced(2 options)

Note: Of these 12 modules, a vendor can use up to 5 on his/her product page.

As a vendor, you can either use the same modules or mix the modules as many times as you want. The fee for every package varies, depending on the time of the year. On the other hand, the cart price depends on the module type a vendor picks.

Once done, select the continue button. Upload the image and content. Click on the preview option to see how your page looks like.

Click on the “add to cart” button to see the pricing details. Finally, buy your A+ content.

Step 5: If you choose “Amazon builds for you,” it redirects you to a page where you will have to just upload your text & images, and Amazon will do the rest of the job for you.

Step 6: Enter the project name. Make sure that it is descriptive and meaningful enough for you to understand as well as remember.

Step 7: Design the layout and upload your content (make sure to zip file for the images). Preview it so that you will know how it looks like before you publish.

Step 8: If everything is good, click the finish button.

Once you fill all the details correctly, Amazon will do a review and make your A+ page live in 7 business days.

But if you failed to stick to their guidelines or have done any mistake while creating the A+ content, it will lead to a “rejection.”


Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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