Amazon Facebook ads and linking them to Amazon listings
It may seem like a lot of work, but there are some amazing advantages to advertising Amazon products on Facebook pages.
If you can create a community on Facebook to converse with about Amazon products that you’re selling, you’ll be surprised how much more traffic you can pull towards your Amazon store.
Amazon Facebook ads and linking them to Amazon listings:
Facebook has over 2 billion active monthly users. On top of their huge user base, Facebook’s ad targeting tools are quite sophisticated. They allow you to show your ads to people most likely to convert and thus become customers.
Don’t run Facebook Ads if your Amazon listing is not properly set up and optimized. You will be throwing money away.
By advertising Amazon products on Facebook, you’ll be able to access a wealth of different benefits.
First, make sure the following are completed:
- Your listing copy is well optimized for both Amazon SEO&
- You have high-quality product photos & enhanced brand content.
- You are utilizing Amazon’s own Sponsored Products ads.
Things you need for Amazon Facebook ads:
When you’re looking to start creating Amazon Facebook ads, there are several things you’ll need before you start:
- A Facebook page to advertise on.
- A Facebook Ads Manager account.
- A credit card to pay for ad services.
- A landing page on your own website
Remember to include a link to your privacy policy on your landing page, as some customers might be cautious about giving out their emails to an Amazon seller before they buy a product
Set Up A Landing Page:
Another big mistake that many Amazon sellers make with Facebook Ads is driving traffic straight to Amazon.
A landing page for Amazon allows you to:
- Collect emails (to run future promotions to, ask for reviews, etc.)
- Place the Pixel
- Distribute coupon codes to incentivize sales
- Filters traffic so that those who do reach Amazon or more likely to buy and thus boost sales velocity & keyword rankings.
How to get contact info without a landing page:
One exciting way to stay in touch with customers is with Facebook Messenger.
You can create a Facebook Ad that opens a conversation in Messenger and send a coupon through Messenger, without even using a landing page.
Split Test Your Facebook Ads:
A mistake often made by brands first learning how to promote Amazon products on Facebook is that they don’t perform split tests.
They create one ad with a single image, copy, headline, etc., targeting one audience.
Regardless of how well you think you understand your target customer, you can and should learn more.
You should take advantage of the data that Facebook Ads accrue over time to test different versions of your ads and to test targeting different audiences.
Track your results:
Finally, remember to track your campaigns and ads. Your stats will show you what’s working, and what isn’t, which will keep you from spending unnecessary money on ads that failed.
