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Amazon Prime Day

Amazon Prime Day is a two-day retail holiday exclusively for Prime members. Unlike previous years, the 2020 Amazon Prime Day date is expected to occur sometime in October. That’s means now is the perfect time to start prepping for Amazon’s massive event.

After all, Amazon Prime Day is one of the biggest retail holidays of the year. To predict the type of Amazon Prime Day deals we can expect this year, we’re taking a quick look back at previous Prime Days. Here’s everything you need to know about Amazon Prime Day 2020.

Is Amazon Prime Day 2020 postponed this year?

Amazon Prime Day always occurs in July. This year, however, the pandemic has completely changed things. Earlier this summer, the retailer confirmed to TechCrunch that Amazon Prime Day would happen “sometime later this year.” It was confirmation that Prime Day wasn’t being canceled but instead postponed.  During earnings call last month, Amazon then stated that Prime Day would occur in Q4 of 2020.

Amazon Prime Day 2020 date

The official Amazon Prime Day 2020 date is still unknown. However, excluding the inaugural Prime Day — the event tends to kick off on either a Monday or Tuesday. Rumors suggest the Amazon Prime Day 2020 date could be the first week of October, which means either Monday, October 5, or Tuesday, October 6 could be the Prime Day dates for 2020. Given that many retailers will begin their Black Friday promos in October, this means that shoppers can expect a back-to-back deals bonanza of Amazon Prime Day and Black Friday.

Where is Amazon Prime Day celebrated?

The first Amazon Prime Day was celebrated in 9 countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon Prime Day has since expanded in popularity. Last year, Prime deals were held in 18 countries including the United States, United Kingdom, United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, Austria, France, China, Canada, Belgium, and Australia.

In 2017, Amazon also expanded Prime Day’s duration. It went from a 24-hour event to one that lasted for 30 hours. In 2018, Amazon expanded the holiday to 36 hours and in 2019 it lasted a full 48 hours.

Early Amazon Prime Day deals

Outside of Black Friday, Amazon Prime Day offers the year’s best discounts on Amazon hardware. The Echo Dot, Fire TV Stick, and Kindle Paperwhite are just some of the devices that tend to see the biggest discounts on Amazon Prime Day. Looking for Prime Day deals you can get now? Check out Amazon’s daily deals page. Below we’ve also listed our favorite early Amazon Prime Day deals.

Amazon Fire TV Stick (1080p): was $39 now $29 @ Amazon

Amazon Prime Day Whole Foods benefits

Amazon-owned organic grocer Whole Foods plays a huge role on Prime Day. One of our favorite Amazon Prime Day deals comes from Whole Foods. For the past two years, Amazon has given Prime members who shop at Whole Foods a $10 Amazon credit that can be used on Amazon Prime Day.

Other Amazon Prime Day Whole Foods deals include discounts on seafood, meat, organic produce, and more. Even if you’re not a fan of Whole Foods, it’s worth shopping there in the lead up to Prime Day (and during Prime Day) for the savings.

This year, however, it’s unclear what role Whole Foods will play on Amazon Prime Day. Social distancing guidelines will likely still be in effect, which means in-store shopping will not be encouraged. We predict Amazon Prime Day deals will focus on online Whole Foods deals instead of in-store discounts.

What is the Amazon Prime Day concert?

For the past two years, Amazon has kicked off Prime Day with a Prime Day concert that all Prime members can stream live via Amazon’s website. In 2018, Amazon chose Ariana Grande, Alessia Cara, Kelsea Ballerina, and Julia Michaels to headline the show. Last year, the Amazon Prime Day concert featured Taylor Swift, Dua Lipa, Becky G, and SZA.

Both concerts were held in New York and available for streaming throughout Prime Day. (For Prime members only, naturally). Given the current state of the country, we don’t foresee any concerts taking place in the city. However, the retailer may still stream an Amazon Prime Day concert without an audience.

What is Amazon Prime Day 2020?

Amazon Prime Day originally started in July of 2015 as a way to celebrate Amazon’s 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items. The sales were exclusively for Amazon Prime members only. The event was a hit and since 2015 Amazon Prime Day has grown into a massive Black Friday like event.

Now in its sixth year, Amazon Prime Day deals include discounts on everything from the Echo Dot to Nike sneakers. It’s become a massive juggernaut for Amazon and although Amazon Prime Day will occur later than usual, it’ll still be a big event.

Amazon Prime Day reminders

If you’re not a Prime member, you can’t participate on Prime Day. However, what you can do is sign up for a free Prime membership. The free trial lasts 30 days, which is more than enough time to take advantage of Amazon Prime Day sales.

Plan on canceling your Prime membership? Here’s everything you need to know before you cancel your Amazon Prime membership.


Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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