There are many reasons as to why brands should build an Amazon Store.

An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.

These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalogue.

Amazon Stores also lower the barriers to a shopper’s purchase intent & drive incremental sales and lift across your catalogue.

How to Create an Amazon Store

1. Register Your Brand With Amazon

Before you can begin creating beautiful Amazon Store content (or even EBC, A+ and Sponsored Product Ads), you’ll need to register your brand using Amazon’s Brand Registry.

To register your brand, you’ll need:

1. A registered trademark for your brand that appears on your products or packaging.
2. The ability to verify yourself as the rights owner or the authorized agent for the trademark.
3. An Amazon account. You can use an existing Amazon account (credentials associated with Vendor or Seller Central) or create a new one for free.

If you haven’t already, head over to Amazon’s Brand Registry page and get your brand registered.

2. Create Your Store Homepage & Select Template

Once your brand is registered, you can navigate to Manage Stores from within Ad Console or Seller Central to set up your first Amazon Store.

You will then be presented with a list of your brands that are eligible for Store creation.

Once selected, you will then be prompted to follow additional steps, including selecting your homepage template.

There are four different Store themes available:

3. Build Out Your Amazon Store Pages 

Once you’ve established your store homepage, it’s time to build out additional pages based on your catalogue categories, best-selling products, deals, and more.

You’ll want to build out your pages much in the same way as you would your eCommerce website; make sure that navigation is simple enough for customers to easily find what they’re looking for.

4. Add Content Tiles To Each Page

Once you’ve established a hierarchy of pages for your customers to navigate to, it’s time to add content tiles to each page

Content tiles are content that customers can interact with on each page of your store.

1. Titles
2. Images
3. Product grids (e.g., best sellers)
4. Video
5. Galleries
6. Navigation

4. Upload Your ASINs

Once you’ve built out your pages and added in the content tiles, you can then add individual products to each category or page of your store.

Amazon makes this easy because you can search ASINs that you are already selling on the Marketplace.

You can add these products to product grid tiles and other page sections of your store.

5. Submit For Review & Publish

Once you’ve got your store pages and content tiles squared away, it’s time to submit for Amazon’s review.

Before submitting, it’s always a good idea to use the Store Preview feature to check for:

1. Grammar and spelling errors
2. Any image or branding inconsistencies
3. A seamless customer journey across pages, content tiles, and your products