What is a Viewable Impression? A View able Impression (or VI) means an ad impression that appears on the screen. These impressions are called viewable, as although we cannot know where every user is looking on a screen, an ad appearing on-screen means there was at least the chance for it to be seen. This is as different to an […]

NTB metrics define whether an ad-attributed sale was made by the current customer or by one buying your product on Amazon for the first time in the last year. NTB Metrics grip total new-to-brand purchases and sales, NTB purchase rate, and cost per new-to-brand customer. How do I use these metrics? Also, these NTB metrics […]

As an Amazon seller, your main objective is to get your product in front of as many buyers as possible. But with rivalry high, where do you even start? Gratefully, there are numerous Amazon advertising tools designed to help sellers endorse their products. From sponsored ads and video ads to storefronts and more, sellers have […]

Pay-per-click advertising (PPC) is an internet marketing model in which you pay a fee each time your ad is clicked. It’s a paid method of driving traffic to your website, rather than trying to draw in visitors organically. What Is a PPC Report? A PPC report is exactly what it sounds like. It’s a report […]

Are you confuse with the new update in Amazon Advertisement Console? Let me brief you When you create a new ad campaign, you’ll decide how to budget your advertising money. For Sponsored Products, you set a daily budget. For Sponsored Brands and Lock screen Ads, you have the option to set a daily budget and […]

What’s the one thing that your customers love while shopping? Getting a good deal. How do you give it to them? With product bundling. Product bundles offer value to both shoppers and retailers. Amazon Virtual Product Bundle Program is a powerful tool to increase your revenue per sale. With this post, I want to give you a […]

Are you fed up with managing the reviews? Let’s check how you can manage the reviews. Increase your sales on Amazon with Amazon Review Management: Reviews influence the purchase decisions of 80 percent of shoppers, emphasizing that businesses need to prioritize review management if they want to succeed and rank well on Amazon. That is […]

Amazon announced a new feature for the Advertising console, the Budgets Page (beta). While the new feature hasn’t generated much buzz, it should be on the radar of every Amazon seller utilizing advertising, with some powerful performance insights and actionable steps being added to their Seller Central account. The value proposition of the new Budgets […]

Want to make some extra cash through Amazon? Of course, you do! Here’s how. On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand owners enrolled in Brand Registry, the program further incentivizes sellers to accelerate growth from referral traffic. Before you start bumping up your marketing […]

Amazon.com, one of the largest e-commerce retailers in the world, added Pakistan to their seller’s list. This is a major development as for any economy that is aspiring to grow, there are two key verticals that are relatively easy to initiate from an export perspective: Services (freelancers, software companies, etc.) and goods – (exports of […]

Amazon Brand Story feature enables you to differentiate yourself from the competition while reinforcing you’re branding and helping to drive sales, but it also pushes your A+ Content further down the page. Amazon recently released the Brand Story feature, which registered brands can find within the A+ Content Manager. To determine whether you should take advantage of the Brand Story feature, consider […]

There are multiple situations where it’s in your best interest to remove some of your items from your Amazon FBA inventory. Here are just a few: To remove dead inventory that seems like it will never sell. To avoid long-term storage fees. Because the item has become restricted and you can no longer sell it. To lower your monthly […]

Amazon has added some new features in Inventory Management Metrics . So today we will discuss what Amazon did for us. Performance Fix stranded inventory Manage FBA returns Performance Inventory performance The Inventory Performance dashboard helps you identify opportunities to grow your sales, reduce costs, and track key performance metrics. Inventory Performance Index The Inventory […]

The Listing Quality Dashboard may be a tool on marketer Central that highlights necessary product data for purchasers. These recom mendations are centered on serving to you improve the discoverability of your merchandise, enabling higher client experiences like Product summary or Tabular specification read, and reducing returns on your merchandise. What are the advantages of […]

In Amazon PPC, wasted as spend is an unpredictable professional risk. There will be times and days where you bid on your keywords, but you don’t get clicks and orders because your audience isn’t there. What if you could see when you get results, and bid only during those times? What is Dayparting? Amazon Sponsored […]

There are two ways to get your products selling on Amazon: as a seller (also known as third-party or 3P) or as a vendor (first-party or 1P). Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, […]

The A9 Algorithm is the system that Amazon uses to determine how products are ranked in search results. It is a similar algorithm which Google uses for its search result. In that, it considers keywords in deciding which results are most related to the search and therefore which it will display first. There is one […]

In 2018, Amazon revealed its intention to limit storage for sellers with a low Inventory Performance Index effective. This blog investigates Amazon’s newest seller metric and what the Amazon Inventory Performance Index means for Professional FBA sellers. Amazon states the metric is based on “how well you drive sales by stocking popular products and efficiently […]

As the main hub for vendors to interact with Amazon, there are a lot of different features and tools provided in Vendor Central. Even before you sign up for Vendor Central, Amazon will assign a dedicated Account Manager who will be your official point of contact. In addition to helping out with day-to-day activities, your […]