PPC Report

Pay-per-click advertising (PPC) is an internet marketing model in which you pay a fee each time your ad is clicked. It’s a paid method of driving traffic to your website, rather than trying to draw in visitors organically.

What Is a PPC Report?

A PPC report is exactly what it sounds like. It’s a report that is used to demonstrate the results of your PPC campaign.

PPC report helps how well the PPC campaign is meeting goals and what can do to improve it. For a PPC report to be of any use, however, it needs to be well structured and use the correct metrics. A PPC report allows you to see how your paid ad campaigns are performing. This allows you to measure your ad performance based on your key business goals.

The most important thing to include in a PPC report is dependent on what is being tracked, “If the goal of the PPC campaign is to build awareness, then the click-through rate (CTR) is the most important metric. If the goal of the campaign is the target audience performing an action, then the conversion rate (CVR) is the most important metric.”

How to Structure a PPC Report?

The best advice is to structure your PPC report so that it starts with the general and moves to the specific. That way, anyone reading the report can get a basic understanding of what the report is showing, even if they don’t dive into the details.

The Most Important PPC Metrics are

1. Clicks:

The number of times a paid ad is clicked. If improving brand awareness is the main objective of your PPC campaign, clicks and impressions are two metrics that should be on the top of your list. If you’re looking to make a sale, then getting a paid ad click is just the beginning of the sales process—but every sale has to start somewhere. The number of clicks you get will depend on how much money you’re spending, of course, but what you really need to monitor are any trends or variations in clicks.

2. Cost Per Click (CPC)

The average amount you pay each time a person clicks on your paid ad is referred to as Cost per Click (CPC), and it’s another useful metric of your PPC success. CPCs vary by industry, but just like clicks, you’ll want to keep a close eye on trends.

CPCs are based on the competitiveness of the keywords that you’re using. If you start to see your CPCs increase, consider using longer-tail keywords to attract more targeted traffic, or increasing your maximum bids to stay competitive for your most important keywords. CPCs are additionally a key metric to look at when determining your optimum budget if you have a specific conversion goal in mind.

3. Click-Through Rate (CTR)

Click-Through Rate (CTR) is a measure of how often your ads are shown versus how often your ads are clicked on (i.e. clicks/impressions). So, for example, if your ads were shown 1,000 times and clicked on 500 times, your CTR would be 50%. CTRs vary throughout the month, throughout the week, and even throughout the day.

4. Conversion Rate

Conversion rate is the number of conversions divided by the total number of clicks. A conversion is when someone performs the action that you are targeting. That action could be calling you, filling in a contact form, subscribing, or even making a purchase. The conversion rate isn’t a measure of the ad itself, but rather how effective your landing page is at converting people who have clicked through to it.

5. Cost per Conversion

Cost per Conversion is the actual cost paid to get a sale or a lead, there’s no singular Cost per Conversion to shoot for when running PPC campaigns. Instead, it all comes down to how much a sale is worth to you, which means you need to look at your profit margins and determine what an acceptable Cost per Conversion is for each of your product lines.

6. Return on Ad Spend (ROAS)

ROAS is the return that you get on your PPC expenditures, and you can calculate it by dividing the profit from an ad campaign by the cost of that ad campaign.

7. Sales

For sponsored product ads, it is the total product sales generated from clicks on your ads. For Sponsored Brands, all purchases for your brand’s products are made by shoppers who clicked on your ad, including sales of any product in your advertised brand made by Amazon and other sellers.

8. Budget

For sponsored product ads, it is the average amount you are willing to spend on your campaign per day. For Sponsored Brands, it is the maximum amount for the lifetime of your campaign, or a capped amount to spend per day on your campaign.

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Insites of Amazon Budgets Beta

Are you confuse with the new update in Amazon Advertisement Console? Let me brief you

When you create a new ad campaign, you’ll decide how to budget your advertising money.

For Sponsored Products, you set a daily budget. For Sponsored Brands and Lock screen Ads, you have the option to set a daily budget and lifetime budget.

For Sponsored Products, you will see a recommended daily budget on the Budgets page in the campaign manager. This budget is the estimated required in order to keep your campaigns running throughout the entire day.

1. Avg. time in budget

The percentage of time your campaign was in budget.

 

2.    Est. missed impressions

Estimated additional impressions the campaign might have received if it hadn’t run out of budget. This is based on factors that may include estimated missed clicks and historical click-through rate (CTR). It is an estimate, not a guarantee of actual impressions. Some campaigns may not have enough data to provide an estimate.

3.    Est. missed clicks

Estimated additional clicks the campaign might have received if it hadn’t run out of budget. This is based on factors that may include the historical performance of similar campaigns that didn’t run out of budget. It is an estimate, not a guarantee of actual clicks. Some campaigns may not have enough data to provide an estimate.

4.    Est. missed sales

Estimated additional sales the campaign might have generated if it hadn’t run out of budget. This is based on factors that may include estimated missed clicks and historical sales. It is an estimate, not a guarantee of actual sales. Some campaigns may not have enough data to provide an estimate.

5. Budget

Your budget puts a limit on how much you’ll spend on this campaign.

6. Recommended budget

The budget you should consider to minimize your campaign’s chances of running out of budget and missing out on impressions, clicks, and sales.

 

If you need help from expert VA’s then don’t hesitate to contact us. eComManagers will provide you best.

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Amazon Virtual Product Bundle Program

What’s the one thing that your customers love while shopping? Getting a good deal.

How do you give it to them? With product bundling.

Product bundles offer value to both shoppers and retailers. Amazon Virtual Product Bundle Program is a powerful tool to increase your revenue per sale. With this post, I want to give you a heads-up about the ‘Amazon Virtual Product Bundle,’ how it works, and how to use it to increase your orders and sales.

Here’s what you’ll learn in this guide:

  1. What is Amazon Virtual Product Bundle Program?
  2. Why virtual bundles should be an integral part of your broader Amazon strategy?
  3. Why you should consider virtual product bundling?
  4. Eligibility & Requirements
  5. How to set up your product bundle?
  6. The benefits of a Virtual FBA Product Bundle
  7. How can we help?

Let’s get started.

What is Amazon Virtual Product Bundle Program?

The Virtual Product Bundles tool allows you to create product bundles with multiple ASINs. You can bundle two to five complementary ASINs and sell them from a single product detail page. With the help of this tool, brand owners can offer product bundles without packaging them together or changing the FBA inbound inventory.

For example, if you are selling an ‘electric guitar’ as one ASIN and ‘tuner’ as another ASIN, the Virtual Product Bundles tool allows you to create a bundle of both the items under one ASIN and sell this deal. When a customer orders your product bundle from the product details page, Amazon ships these two items from your inventory. You don’t need to pack the products together.

Why virtual bundles should be an integral part of your broader Amazon strategy:

Attract Frugal Customers:

Shoppers love a good deal. If the prices of your products are well known and a discount is available, virtual bundles can help thrifty shoppers find their products at a discounted rate. By offering multiple items in an easy-to-purchase bundle with a stellar discount, shoppers can purchase essential products economically and efficiently – no coupon code needed.

Cross-sell to Promote New Products:

Aside from order and sales increases, virtual bundles can also boost your brand awareness and visibility. You can effectively increase your digital share of Amazon’s shelf space and launch new products by bundling them with top-selling items or products that complement one another. Consider making your best-sellers the highlights of your bundles to show customers additional product offerings.

Minimal Effort Required:

With virtual bundles, excess inventory and poor IPI scores can become things of the past. Since bundles are created without the inconvenience of physically packaging products together, you won’t have to modify your inbound FBA inventory or purchase additional UPCs. Bundles come with individual SKUs, which can be viewed in the Manage Inventory section of Seller Central.

 

WHY YOU SHOULD CONSIDER VIRTUAL PRODUCT BUNDLING

Bundling your best-selling products with other complementing offers helps increase your brand awareness and visibility. This smart strategy provides a huge potential for your Amazon business.

Here are some more benefits of doing product bundling:

  1. Competitive advantage– Amazon product bundles are featured in Amazon’s Buy Box so they get more exposure.
  2. Higher profitability– For items under FBA, Amazon deducts fulfillment fees from one item, bringing higher profit margins.
  3. Help sell slow-moving inventory– Want to liquidate certain products? Bundle them with the more popular ones.
  4. Added value for customers: Bundling improves the customer shopping experience since all the products are on one page. Product bundles can also be priced lower than the items sold individually.
Eligibility & Requirements

Amazon’s virtual product bundle program is currently available to brand owners. It identifies the sellers who meet the criteria. To be eligible:

  1. You need to be a brand-registered seller, and the ASINs must belong to your brand.
  2. ASINs need to have active FBA inventory in the ‘New’ condition.
  3. You cannot add gift cards, digital items like music, videos, and books, and renewed/used ASINs in a virtual bundle.
  4. You can create product bundles only in the Amazon US store.

Note: Amazon says that the tool works well with Chrome or Firefox. Currently, the ‘Make it a Bundle’ widget is available for desktops only. It does not show on the mobile app.

How to set up your product bundle?
  1. Log in to the Amazon Seller Central. Go to the Product Bundle
  2. Choose from your brand-registered products, select two to five ASINs that you want to bundle.
  3. You can upload up to 9 images for the listing. The component products you have entered in the previous step will automatically populate the images, so you can add these for the 8 images. However, it’s suggested to upload an original image for the main image of the listing. This image should depict the entire bundle.
  4. Now, enter the bundle’s title, description, and price. The title field has a maximum limit of 200 Product bundles that can be priced lower than or equal to the sum of the total prices of the components in the bundle. If the price you offer is more than the sum of the bundle’s individual items, then your bundle will lose the Buy Box eligibility. As a seller, you need to track the price changes and update the bundle price if there are any changes in the components’ prices.
  5. The ‘Bundled Price’ section tells you how much discount you are giving from the total price.
  6. Finally, you want to enter the description, bullet points, and SKU for the product.

Note: You can edit the title, description, price, images, and bullet points after creating the listing. However, the main component, products that make up the bundle, and the bundle’s SKU cannot be edited once saved. As part of your listing, it’s vital to use relevant and high-volume keywords as they drive the right traffic to your listings. Consequently, the right traffic allows you to convert into more sales.

Benefits of Creating Amazon Product Bundles

Creating attractive and practical product bundles is expected to:

  1. Increase both the number of sales and your average order value
  2. Encourage Amazon shoppers to spend or buy more.
  3. Speed up inventory clearance
  4. Improve cross-selling and repeat orders
  5. Appeal to a more price-sensitive online market who are always looking for more value for their money
  6. Provide online shoppers the convenience of purchasing related products without the need to search for them on Amazon
  7. Enhance the Amazon customer experience. Bundling allows buyers to save time when shopping, anticipate the customer’s condition by suggesting complementary products to go with their primary purchase and add more value to their hard-earned money.
Disadvantages

This is a great feature – but it’s only available to those companies who are in the Brand Registry. And, the only way to get on that is to have an official Trademark. This means only large companies who can afford to Trademark their brands can be in Amazon’s Brand Registry. This is very frustrating! a small company will never be able to get all the benefits given to large companies who are in the Brand Registry. I also on Amazon Handmade they don’t have this kind of functionality for Handmade Sellers.

 Conclusion

It’s still nascent to say if the Amazon virtual bundle program is a game-changer but it’s a much-needed tool for FBA sellers at the moment. Ensure your product bundles create value for customers – the higher the value, the better the order rate.

How Can We Help? 
Bundling products is a smart strategy – But here’s the catch

Product bundling is pervasive in most of the niches. It works well with many products. All you need to do is pick the right products to bundle.

But there are scenarios where customers value individual products more than bundles.

Let me explain this with an example – 

Let’s say, you are selling a video game console and a DVD game as a bundle along with the option to buy each product individually (called mixed bundling). Then the mixed bundling increases your orders at a significant rate.

On the other hand, if the bundle you provided is the only option for your customers (pure bundling), then chances are high that the orders will drop. (Needless to say, Amazon allows product bundles with existing individual ASINs.) So this is something you might want to keep in mind when you are selling off Amazon.

Why is this?

Customers know that they can put off buying and wait for a better deal. They might wait for the prices to drop or look for a (similar) competitor’s product at similar prices. In a way, you’re either competing with yourself over time or you are losing your sale to a competitor.

This is true, especially for price-sensitive customers.

Therefore, it’s important to give flexibility to your shoppers.

Amazon’s Virtual Product Bundles may not be for everybody. But if you think you are eligible, it is worth exploring virtual bundling for your products to encourage online shoppers to spend more to increase your sales volume and average order value. Just make sure you know the profitability of every product bundle you create.

If you need help setting your Virtual Product Bundles up, we at eComManagers can help you set up your Virtual Product Bundles. Just reach out to eComManagers, and we will be more than happy to schedule a meeting with you. 

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Amazon Review Management

Are you fed up with managing the reviews? Let’s check how you can manage the reviews.

Increase your sales on Amazon with Amazon Review Management:

Reviews influence the purchase decisions of 80 percent of shoppers, emphasizing that businesses need to prioritize review management if they want to succeed and rank well on Amazon. That is why vendors and sellers invest in Amazon review management services. Online reviews are a huge part of how people shop today.

Amazon Review Management Consists of  two main Tactics:

  1. Encouraging new reviews
  2. Addressing and removing negative reviews

How to get more (Positive) Reviews from your Customers?

Bad reviews are a problem all their own, but not getting reviews at all will still hurt you. Amazon sellers have two main steps they can take to increase their chances of earning positive reviews from customers to keep their star rating as high and strong as possible.

Implement Best Practices:

This may seem obvious, but it’s too important not to mention: you have to provide your Amazon customers with a great experience if you want them to give you a good review. If you’re fulfilling an order yourself, that means getting it to them within the promised time frame and packaged in a way that keeps it in good condition until it reaches their front door.

It also means doing quality control. Sometimes, your customers will receive products that don’t work right it happens. But, you want it to happen as rarely as possible. Check all your products for flaws so you can weed out the problem stock before it can get to your customers.

Send Follow-Up Emails:

People are busy. And if they don’t have anything bad to say, likely, they won’t say anything at all. Even if they love the product you sent, most aren’t going to take a minute out of their hectic day to review it without a little nudge. Amazon has some strict rules about how you’re allowed to contact customers directly, but they do allow follow-up emails after every purchase. This is an opportunity every Amazon seller should absolutely take advantage of. Use your emails to:

  1. Check on your customers’ satisfaction level. You want to make sure they’re happy with the product you sent.
  2. Proactively offer to solve any problems. If they’re not happy, you want to hear about it now, so you can try to make it right before they leave a bad review.
  3. Request a review. Politely ask them to take a couple of minutes to review the product and their experience. Emphasize how little time it takes, and include a link to make it super easy.

How to Handle Negative Amazon Reviews?

Getting happy customers to take time to review is a challenge, but unsatisfied customers are often all too happy to take a few minutes out of their day to complain. Their reviews can tank your rating average and drive customers away if you don’t do something about it.

Contact Customers to make it Right:

The first and, in most cases, the best step to getting rid of negative reviews is turning them into positive experiences for customers with the right response. Speed matters here. Buyers can update feedback on a seller transaction within 60 calendar days from the date they originally left the feedback. You want to get in touch with an upset customer as soon as possible after they leave a review the same day is ideal, and within the hour is better. Many Amazon review tools will alert you each time you receive a review so you can get in touch with your customer fast.

Whatever you do, though, don’t directly ask them to remove or update their negative review until after you’ve solved their problem. Don’t offer to provide a refund or replacement in exchange for an updated review. Amazon wants you to make things right to improve the customer experience, not as a bribe.

After you’ve resolved the issue, you can ask for them to update or remove the review, but even then, be careful not to pressure them. You have to find the right balance here to avoid running afoul of Amazon’s rules.

If you don’t get a response to your email, you can reply publicly on Amazon. Even if the upset customer still doesn’t respond, other buyers will be able to see that you tried to make things right.

Make sure you keep your response professional and helpful and never be insulting or defensive. Your reply is not only for the customer in question, but also shows your great customer service to other Amazon shoppers.

Remove Negative Reviews:

If you get a negative review that falls into one of these categories, you can submit a feedback removal request to Amazon. While logged into your account, go to the Contact Us page under the “Help” section of Seller Central and select “Customers and orders.”

When prompted, provide the Order ID. The next page will list the reasons you can provide for appealing a review. Choose the reason that applies to your case, and provide all the requested information. Amazon will review your request and remove the review if they agree that it doesn’t meet the guidelines.

Reviews can make or break an Amazon seller. Treat every order you fill as an opportunity to increase your star average. Make sure you provide high-quality products and top-notch service. And, when you get a negative review despite your best efforts,  know it happens to the best of us. Do the work to get it removed by resolving the root problem or by going straight to Amazon. Then,  you’ll be on your way to the 4- and 5-star product ratings your Amazon listings need.

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Amazon Budget Beta

Amazon announced a new feature for the Advertising console, the Budgets Page (beta). While the new feature hasn’t generated much buzz, it should be on the radar of every Amazon seller utilizing advertising, with some powerful performance insights and actionable steps being added to their Seller Central account.

The value proposition of the new Budgets page is the powerful data points that allow individualized metrics and estimates for your campaign.  You can see the average time your campaigns were in the budget, and estimates on missed sales missed impressions and missed clicks in the time that the campaign was out of budget.

With the data provided on the page, this new feature will also provide a recommended daily budget for each of your campaigns to optimize your ad spend, and the option to apply those recommendations with the click of a button.

Amazon claims they can provide estimated missed sales, missed clicks, and missed impressions through Amazon’s machine learning technology based on historical performance.

The potential of these estimates and metrics can go a long way for Amazon sellers looking to get the most advertising bang for their buck. Access to this information (and at no additional cost) could be a huge advantage for savvy sellers looking to maximize their advertising efforts. Knowing how many sales you could be racking up in the time your ads are inactive would theoretically answer any questions or concerns about the efficiency of your campaigns.

While it’s important to remember that the majority of these metrics are estimates, these estimates could eliminate much of the guesswork when creating and optimizing PPC campaigns. If accurate, you won’t have to wonder how many sales, clicks, or impressions were left on the table while a campaign ran out of budget.

In theory, Amazon can monitor your advertising campaigns over time and be able to create estimates on performance if they were to run in perpetuity.

Additionally, Amazon sellers can see which of their campaigns are running out of budget the quickest, compare their actual budget to the recommended budget, and much more.

Where can I access the Budgets page?

Sellers can find the brand new Budgets Page (beta) in a few different ways:

  1. Within Campaign Manager, select the Budgets page.
  2. Download the data into a report within the Report Center of Seller Central.
  3. Set up a subscription within Seller Central to have the results emailed to you.

Within the Reports page, information and data will be available beyond the limits of Campaign Manager, which displays information from the last 90 days.

Summary

The new Budgets page should be something to keep an eye on for any sellers advertising on Amazon. Tracking the campaign estimates for accuracy could greatly benefit sellers regarding maximizing return on ad spend.

Monitoring estimates and tracking performance when taking suggested actions will certainly be interesting. We’ll be sure to monitor the new page as more information becomes available.

Overall, it becomes the latest addition to the Advertising Console’s busy 2021, which has been a central point of emphasis for Amazon. The amount of time, attention, and energy paid by Amazon into revamping the Advertising Console should speak volumes as to where the future of Amazon is headed.

If you have any queries need more updates on this, please contact us. eComManagers have the best and expert Virtual Assistants to assist you.

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Amazon Brand Referral Bonus Program

Want to make some extra cash through Amazon? Of course, you do! Here’s how.

On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand owners enrolled in Brand Registry, the program further incentivizes sellers to accelerate growth from referral traffic.

Before you start bumping up your marketing efforts, be sure to register for the program and then Amazon Attribution, if you haven’t already. For sellers already registered in Amazon Attribution, traffic from previous tags will still qualify for your bonus once you’ve registered for the bonus program.

Once you’ve successfully accomplished those tasks, you can create tags through Amazon Attribution that will track your performance and your bonus. Without Amazon Attribution tags, traffic will not count as qualifying credits toward your eventual bonus.

Why join the Brand Referral Bonus program?

  1. Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon.
  2. Save money by receiving bonuses that average 10% of sales from the traffic you have driven to Amazon.
  3. Improve advertising efficiency by receiving the same bonus for customer purchases of additional products from your brand up to 14 days after they click the ad.

How Your Bonus Will be calculated?

On average, Brands can earn a 10% bonus from their qualifying sales. To estimate your bonus, multiply your qualifying sales by the minimum bonus rate in the corresponding product category. Your actual bonus rate may vary based on inputs such as additional shipping and gift wrapping charges, which may vary between selling partners. The actual bonus applied to your sales can be viewed in your weekly bonus report.

Who is eligible for this Bonus?

All brand owners selling in Amazon’s US store are eligible to enroll. If you sell on Amazon but have not registered your brand yet, click here to enroll your brand in Amazon Brand Registry.

How to get started for a Bonus?

  • Register for the Brand Referral Bonus program.
  • Enroll in Amazon Attribution if you are not already.
  • Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag in order to qualify for the bonus.
  • Launch your advertising effort.

If you need more information regarding Amazon Brand Referral Bonus,

Please contact us, eComManagers have the expert Amazon VA’s to help you out in Amazon Brand Referral Bonus.

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Amazon Comes to Pakistan

Amazon.com, one of the largest e-commerce retailers in the world, added Pakistan to their seller’s list. This is a major development as for any economy that is aspiring to grow, there are two key verticals that are relatively easy to initiate from an export perspective: Services (freelancers, software companies, etc.) and goods – (exports of products to international markets); Amazon falls into the latter category.

 

Amazon has a gross merchandise volume (GMV) of over $450 billion, which is almost twice that of Pakistan’s GDP, and several companies have registered four to five billion dollars in sales at Amazon. For context, Pakistan’s IT exports amount to less than two billion dollars. In contrast, India’s exports are valued at two billion dollars per annum through approximately 70,000 unique sellers; anywhere between 750,000 and one million people are deriving value from these exports be they direct employees, premises rentals, transporters, small services providers for whom these 70,000 businesses are customers.

 

Allowing Pakistani sellers to join Amazon’s network was not a simple task by any means. The process began when the First National E-commerce Policy was approved in 2019, by virtue of which the National E-commerce Council was formed, which reported directly to the Prime Minister about developments in Pakistan’s e-commerce landscape.

 

During one of the consultative sessions that took place in Islamabad in December 2019, Aisha Moriani, Joint Secretary for the Ministry of Commerce, and Badar Khushnood, Member NECC (National E-commerce Council) and Co-founder, Fishry.com, decided to take it upon themselves to try and initiate the ‘Amazon connection’. The Pakistan Consulate in Los Angeles was engaged due to its proximity to Seattle (where Amazon’s headquarters are located) and a search began for experienced individuals of Pakistani origin to facilitate the process.

 

As a result of this search, Omer Gajial was identified. Gajial has experience with major global corporations and more importantly, he spent almost five years at Amazon in senior management roles and helped kick off conversations between Amazon and the Pakistan Consulate and the team dedicated to this task. Thus, Amazon decided to allow a one-year trial for 30-40 Pakistani companies.

 

“This is a great milestone for public-private joint efforts with a laser-sharp focus on e-commerce. Amazon’s addition of Pakistan to their sellers’ list will go a long way in growing Pakistan’s small-packet micro-exports by SMEs, women entrepreneurs, and start-ups. Sellers and exporters now need to add a B2B2C element to their business models and sharpen their skills for online selling with a very data-driven scientific approach,” opines Khushnood.

 

Meanwhile, the Adviser to Prime Minister on Commerce and Investment, Razak Dawood, says, “The Ministry of Commerce will continue discussions in Focus Groups for Amazon which will include sellers, logistic companies, various ministries and the State Bank of Pakistan to further guide Pakistan’s business community with regard to how to make the best use of this opportunity. In order to reap the full benefits, a lot of hard work has to be done in training, quality assurance, improvement in logistics, payment systems, customer relationship management, etc. I encourage young entrepreneurs to train themselves in this regard and strive for continuous product improvement as a long-term continuous endeavor.”

 

The registration process is simple and can be completed within minutes; however, it is advised that all sellers (businesses as well as individuals) intending to register, sign up for Amazon Seller University courses first to familiarize themselves and their respective teams about the processes and quality control regulations that they must adhere to. A second option would be to partner with companies that have the requisite expertise.

 

Payments for all sales taking place on the Amazon platform will be sent directly to designated Pakistani bank accounts listed at the time of registration and these will qualify as export-based earnings for those businesses (and attract the relevant tax incentives where applicable).

 

Unfortunately, only the seller side of the Amazon Marketplace is currently open to Pakistan and not the buyer side. So businesses will be able to export from Pakistan, but individual customer-based imports are not yet available.

Now that these gates are about to open, it is up to our industrialists and business owners to meet the standards and benchmarks set by Amazon.

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AMAZON BRAND STORY

Amazon Brand Story feature enables you to differentiate yourself from the competition while reinforcing you’re branding and helping to drive sales, but it also pushes your A+ Content further down the page. Amazon recently released the Brand Story feature, which registered brands can find within the A+ Content Manager. To determine whether you should take advantage of the Brand Story feature, consider the following benefits:

How to Create a Brand Story on Amazon

Brand Stories appear below the listing bullet points and above the product description and A+ Content on the product detail page.

To create a Brand Story, follow this process:

1.  Log into Amazon Seller Central. Go to ‘A+ Content Manager’ under the Advertising tab.

2. Select ‘Start creating A+ content’ on the right side.

3. If you have the option to create a Brand Story, you will be presented with two choices here. Click ‘Create a Brand Story’.

4. Next, you’ll reach the Brand Story screen. Here, you’ll answer the following questions about your brand:

How did we get our start?
What makes our products unique?
Why do we love what we do?

This is where you can get to the heart of your brand’s history and purpose.

You’ll also be asked to provide two images, along with a slogan text for one of the images. See the requirements below.

After you click to add the image, you’ll be asked to provide two images for that slot, one for mobile and one for desktop. For the larger image to the left, there are the following image requirements:

For the smaller image to the right, there are the following image requirements.

So, the brand story displays two images but you’ll provide four images since sizing for mobile and desktop differ. Make sure images match size requirements and are of high quality.

Also, you can provide keywords with the image, which could help improve search visibility and aid inaccessibility.

 

5. Then, click to add ASINs. On the next screen, you can add your Amazon Brand Story to multiple listings at once via a bulk upload. Simply copy and paste all the ASINs into the box. After that, click ‘Next: Review and Submit.’

eComManagers.com

If you wanted to add your brand story to get the benefits and Contact us, Our Amazon Account Managers have the best experience in it. Also if you want to consult more we are always here.

 

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Amazon Liquidation

There are multiple situations where it’s in your best interest to remove some of your items from your Amazon FBA inventory. Here are just a few:

  1. To remove dead inventory that seems like it will never sell.
  2. To avoid long-term storage fees.
  3. Because the item has become restricted and you can no longer sell it.
  4. To lower your monthly storage fees on larger items.

Liquidation and clearance websites can look very profitable. On the face of it, you can purchase goods at huge discounts. But it’s risky too. Sometimes you are given very little information about the goods – or their condition – and you could end up with a truckload of items with little or zero resale value.

When it comes to liquidating Amazon inventory, there is no one-size-fits-all solution. That’s mainly because there’s no one-size-fits-all reason for a seller to liquidate.

Maybe you overstocked for the holiday shopping season. Maybe your product is slow-selling and you need to free up some capital. Or maybe it’s the right time to move on to a new product or business venture entirely.

But, whatever the reason, there are multiple liquidation solutions.

Top solutions when liquidating Amazon inventory

Even though there are other ways to sell off inventory, the following eight, curated alternatives were the best options.

So, before we give away the goods, here are some key points to keep in mind.

  1. From the start, keep an eagle-eye on your inventory; understand how your inventory levels fluctuate over time.
  2. Identify potential overstock, dead inventory, or long-tail (seasonal) inventory, and have an out in place for each scenario.
  3. Amazon makes money from long-term storage fees, so they won’t be asking you to remove dead stock.
  4. Liquidating stock doesn’t always result in a loss; the right solution could enable you to remain profitable.
  5. The right clearance choice for you depends on the amount of stock to be offloaded, and the money you’re willing to lose.
  6. Set a goal to make back your original investment if you can; it means no profit, but no loss either!

Now let’s dig into your liquidation options.

1. Drop your prices

Perhaps the most obvious way to clean out your inventory is to deeply discount your retail price.

You can choose to gradually reduce your price without immediately taking a nosedive. Plus, you can manage the pricing directly in Seller Central.

Or, you can choose to match your competitors’ lowest price, match the buy box price, or manually set the price yourself.

2. Increase your PPC budget

Try increasing your advertising budget to drive more traffic to your listing. You can stick with traditional keyword-targeted PPC campaigns, or go for Sponsored Products or Headline Search Ads.

This option comes at a cost, though. And if there are significant flaws with your product and/or listing these efforts might not give you the ROI (return on investment) you’re expecting.

3. Run a giveaway

If you’re going to be liquidating your Amazon inventory anyway, why not try a final giveaway?

And even if your goal is to get rid of products instead of boosting your product ranking, this method could boost awareness of your brand.

In addition, if you’re planning to sell a new product under the same brand name, this solution could provide it with some immediate credibility.

4. Sell on deal sites

If your product isn’t selling on Amazon, that doesn’t mean it won’t sell on another platform!

However, to sell your product elsewhere, you’ll have to create a removal order within Seller Central. This will officially move your stock from Amazon’s warehouse to its next destination.

5. Sell to your competitors

Not many think of this scenario, but it might just be your saving grace!

Depending on your product–its category, unique features, and branding–you might be able to sell your stock to a competitive brand selling the same product.

The more basic and unmarked your product is, the likelier it is to find a new home with the competition.

You’ll want to sell your stock as close to cost as possible to minimize your loss since you will be responsible (inevitably) for the removal order fees associated with the redistribution of products from the sale.

6. Sell to a liquidator

The biggest perk of selling off your stock to a liquidator is that it requires little to no work on your end.

Liquidators have their own e-commerce network across selling platforms, and they can easily find a new home and new customers for your product.

7. Destroy your inventory

If every other option on the table isn’t worth the effort, your best bet is to send your stock to its final destination.

And while you’ll have to fill out a disposal request (which is similar to a removal request), disposal fees per item are slightly lower than the removal fees.

Destroying your stock means you remain in control of what happens to it, and no one can harm your brand’s reputation.

8. Donate to charity

This feel-good alternative will, at the very least, benefit someone else, if not yourself.

Besides, there are a variety of ways to go about donating stock, depending on your type of product.

Remember, it’s not uncommon for a business to run into a situation where a product is underperforming, and the seller ends up sitting on the excess stock. And when that happens, sometimes the only option is liquidating that Amazon inventory.

So, if you’re navigating this for the first time, it’s not an indicator that your business is failing! It’s simply a learning experience, and an opportunity to move onto your next venture.

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Inventory Management Metrics

Amazon has added some new features in Inventory Management. So today we will discuss what Amazon did for us.

Performance 
Fix stranded inventory
Manage FBA returns

Performance

Inventory performance

The Inventory Performance dashboard helps you identify opportunities to grow your sales, reduce costs, and track key performance metrics.

Inventory Performance Index

The Inventory Performance Index, or IPI, is a metric to gauge your inventory performance over time.

The Inventory Performance page also provides additional metrics of interest within each factor, which you can see by selecting Show more details. Clicking the Show more details box associated with each category will take you to related inventory management tools, which provide recommendations to improve your performance.

Excess inventory percentage

We consider an item excess (overstock) if it has over 90 days of supply based on the forecasted demand.

Track your Excess inventory percentage, which is the percentage of your FBA inventory units that have been identified as excess.

In addition to the performance bar, three related metrics of interest are displayed with the Excess inventory percentage on the Inventory Performance dashboard:

Estimated total storage cost is the sum of estimated costs you would incur if you take no action and leave your inventory idle in the fulfillment center over a 3-year period. This includes monthly storage fees and long-term storage fees.

The Reduce excess inventory button shows how many SKUs you have with excess inventory. Click the button to visit the Manage excess inventory page and take action on the inventory.

Stranded inventory percentage.

When inventory is not available for purchase due to a listing problem, it results in lost sales and storage costs. This inventory is referred to as stranded inventory. Your Stranded inventory percentage is measured by the percentage of your FBA inventory units that are currently not available for purchase on Amazon.

Fix Stranded Inventory

Stranded inventory overview

Stranded inventory is FBA inventory in fulfillment centers that does not have an associated active offer and thus is not available for sale on Amazon. When inventory is stranded, it requires either reactivating the listing or removing inventory.

When you delete or close a listing, or change it from Fulfilled by Amazon to Fulfilled by Merchant, it might strand your inventory. Product listing issues, infringement concerns, or system errors can also result in stranded inventory.

For a complete list of reasons for stranded inventory, refer to the ‘How to resolve stranded inventory’ table in Resolve stranded inventory issues. For a breakdown of units in stranded status, see Stranded inventory report.

Note: If you have units of an ASIN stranded in the fulfillment center, do not send an additional inventory of that ASIN to Amazon. If you add an ASIN with stranded inventory to your shipment, you will receive an alert and your shipment will not be processed.

Amazon will notify you about stranded inventory in three ways:

By email

On Fix Stranded Inventory, also accessible via the tab on Manage Inventory

Under Fix stranded inventory in the Notification section of your Inventory Dashboard

Note: If you address the cause for the stranded inventory yourself, please allow 24 hours for the updates to reflect in your stranded inventory.

Manage FBA returns

FBA customer returns policy

With FBA, Amazon provides fulfillment and customer service for your orders, including processing customer returns. We use Amazon’s customer returns policies to determine if a purchased FBA item is eligible for return. To ensure a great customer experience, we may accept returns beyond the timeframe stated in these policies.

Refunds

A refund is a customer credit for all or part of the cost of a purchased item. In some cases, we issue customers a “returnless refund.” This means that the customer is not required to send the item back to the fulfillment center. Some items that are not eligible for return may be eligible for a refund.

Returns

A return is an item a customer sends back to a fulfillment center. Amazon team evaluates the condition of each returned item. If they determine that the item is sellable, they return it to your inventory. If they determine that it is unsellable (defective or damaged, for example), they assess who caused the damage (Amazon or the customer). Then they decide if you are eligible for reimbursement.

Returns time frame

In most cases, customers can request to return an item within 30 days of receiving it. Amazon may make case-by-case exceptions and accept return requests beyond 30 days of receipt.

Reimbursements

When Amazon refunds a customer for your FBA order, we debit your seller account for all or part of the refund value. In some cases, for example, when an item is lost or damaged when under Amazon’s control, you may be eligible for reimbursement for refunds on your FBA orders.

Important: Amazon does not reimburse for refunded items that cannot be returned by customers per our returns policy unless it is for a reason for which we take responsibility.

Important: Amazon will not reimburse you for any refund that you issue directly to a customer.

Selling on Amazon and FBA fees

FBA credits your account for all or part of the Selling on Amazon referral fee and, where applicable, the variable closing fee for a returned item. We do not reimburse you for applicable FBA fees. For more information, see Selling on Amazon Fee Schedule.

Restocking fee

In some cases, (for example, when a returned item has been opened) they may charge the customer a restocking fee. If so, your account is credited in the amount of the restocking fee. However, you do not receive a restocking fee credit if we take responsibility for the condition of the returned item and have issued you a reimbursement.

Returns processing fee

For items in the apparel, watches, jewelry, shoes, and luggage categories, a returns processing fee applies. For more information, see Returns processing fee.

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Listing Quality Dashboard

The Listing Quality Dashboard may be a tool on marketer Central that highlights necessary product data for purchasers. These recommendations are centered on serving to you improve the discoverability of your merchandise, enabling higher client experiences like Product summary or Tabular specification read, and reducing returns on your merchandise.

What are the advantages of the Listing Quality Dashboard?

The dashboard shows your product listings that require improvement and offers recommendations on the product attributes you ought to provide. By adding the suggested data for your merchandise, you can:

Improve discovery: Customers filter their search results victimization-specific attributes. Adding these attributes can make sure that clients don’t miss your product once it meets the customer necessities and therefore the filters are used.

Enable the merchandise summary expertise: A product summary may be a new experience that will highlight necessary product attributes higher than the bullet points on the merchandise detail page. This can facilitate customers to assess your product simply and create a quicker shopping for the call. This expertise is presently on the market for a restricted range of product varieties and that wear operating to change this for a lot of product varieties.

Tabular specification read in search: Tabular specification read allows customers to browse through the highest product specifications for ASINs in search results, assess key variations between merchandise, and facilitate create purchase choices quickly by egression key product details on the Hindu calendar month face out during a tabular format.

Product comparison feature in search: This expertise helps customers compare product specifications at a look.

Price per unit attribute: value per unit helps customers compare costs across totally different pack sizes.

Potentially cut back client comebacks: Customers typically return merchandise because of a scarcity of crucial product data on the merchandise detail page (for example, compatibility options for headphones and cables). By adding a lot of data, you would possibly cut back the number of returns.

Take time-sensitive actions: The tool can highlight listing data that has to be crammed in by a precise date so as to forestall attainable suppression.

How do I utilize the Listing Quality Dashboard?

 

  • Visit the Listing Quality Dashboard or, in marketer Central, visit Inventory, click Manage Inventory, so click Listing Quality Dashboard.
  • Filter the dashboard by Recommendation kind. you’ll additionally look for a specific product to visualize if it’s any recommendations, and order by Pageviews and Sales within the last thirty days.
  • Fill within the missing data underneath the Recommendations column.
  • Click Save once you’ve got crammed within the attributes. Changes can take up to one.5 hours to replicate.
  • You can click the read all X missing attributes link to look at all the necessary attributes that are missing for the merchandise. These missing attributes are classified underneath totally different edges like Improve search filters, cut back client returns, etc. The All tab teams along with all the missing attributes underneath one read. you’ll fill in and save the attributes from this pop-up window.

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Day parting in Amazon PPC

In Amazon PPC, wasted as spend is an unpredictable professional risk. There will be times and days where you bid on your keywords, but you don’t get clicks and orders because your audience isn’t there. What if you could see when you get results, and bid only during those times?

What is Dayparting?

Amazon Sponsored Products advertising campaigns are one of the best tools sellers have to boost sales and gain visibility for their products and brands, but with 82% of Amazon’s ad revenue coming from SPAs. Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. The idea behind ad scheduling is to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.

How You Can Use Dayparting To Increase Your Amazon Sales..?

MONITOR WHEN YOUR AUDIENCE IS MOST LIKELY TO BUY, AND RUN ADS THEN:

This seems obvious, but it wasn’t until recently when Ignite brought Amazon PPC dayparting to Amazon that sellers could control when their ads ran. Dayparting is based on the idea of breaking the week into hourly blocks to make it possible for your campaigns to have a calendar on which you can allocate your budget to specific times or days, down to the hour. Once you know when your target audience is searching for your product, ad scheduling can make it easier to convert a click to a sale.

DON’T KNOW WHEN YOUR AUDIENCE IS MOST LIKELY TO BUY? TEST IT:

You might assume that there are certain times of the day, or days of the week when more people are shopping for and buying your products. One way to test this is to create multiple identical Amazon ad campaigns (same product ads, budgets, bids, etc.) and set those campaigns to run in equal segments throughout the day, or on various days. After enough activity is collected, analyze the results to determine if certain times or days offer enhanced ROI for your campaigns.

HONE IN ON PEAK HOURS OR DAYS THAT GET YOU THE MOST CLICKS, AND ULTIMATELY SALES:

Once you review data on prime conversion times, dayparting can be an effective strategy to increase both the visibility of your ad and sales. By condensing the time frame your ad is shown to very specific, high-traffic hours, you can get more results without wasting ad spend on clicks that are unlikely to convert.

DON’T BE AFRAID TO TURN OFF ADS FOR ENTIRE DAYS IF THAT’S WHAT YOUR SALES INDICATE:

Between the sales and user search term reports found in Ignite, you have a wealth of info not just for ad scheduling but for optimizing all of your Amazon advertising campaigns. Use those reports in combination to maximize your ad spend. And don’t forget to check back regularly to make sure there haven’t been dramatic shifts in when buyers are buying!

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What is Amazon Vendor Central?

There are two ways to get your products selling on Amazon: as a seller (also known as third-party or 3P) or as a vendor (first-party or 1P).

Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.

Amazon Vendor Central is a platform you need to be invited to by Amazon directly. If you use Vendor Central you become one of that messenger suppliers, so Amazon basically sends you purchased orders for what they want to buy from you then you send the requested products to Amazon and then Amazon pays you. So with a vendor, you are not selling to Amazon’s customers basically the people who shop on Amazon you are selling to Amazon directly.

Vendor Central can be an attractive option. It gives businesses a way to get their products on Amazon, with none of the hassles of selling direct to consumers. It’s much simpler than Seller Central, but it does still have challenges. Common downsides include harsh contract terms, low prices, and unexpected additional costs.

Vendor Central is an invitation-only platform so you can’t simply apply to sell there. There has to be an invitation from Amazon first.

Why Would Amazon Invite You on Vendor Central

Why would Amazon invite a business to sell on vendor central, when there are millions of products already available? Well, there are new products being created all the time as well as existing brands with poor availability on the site. Amazon has Vendor Recruitment Team around the world whose job is to find new brands and products to sell.

Amazon sends vendor central invites to many different types of business, including;

  1. Existing brands with strong demand from shoppers.
  2. Marketplace seller who is doing exceptionally well with their own products.
  3. Exhibitors at trade shows and fairs with attraction products.

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Amazon A9 Algorithm

The A9 Algorithm is the system that Amazon uses to determine how products are ranked in search results. It is a similar algorithm which Google uses for its search result. In that, it considers keywords in deciding which results are most related to the search and therefore which it will display first.

There is one difference between Google and Amazon’s algorithms: the A9 algorithm also puts a strong emphasis on sales conversions. This is because Amazon is a business, and has a vested interest in promoting listings that are more likely to result in sales. Therefore Amazon will rank listings with a strong sales history and high conversion rate more highly.

This has a cumulative effect: products which are more highly ranked are more likely to receive more traffic and thus have a better chance of achieving high sales. In turn, this will boost their ranking, and so on.

Factors that Influence Amazon Rankings

Amazon ranking is influenced by the following factors:

Product Title: When indexing your merchandise page, then the A9 algorithm will initially undergo your name to learn what you market. It needs to have the ability to spot the item category, manufacturer name, model name, color/variation, size/capacity, and educational keywords (the name length will proceed up to 200 characters based on the class ). The very first search results are normally those which have a specific keyword match from the item name.

Product Description: A merchandise description explains your merchandise, exactly what it is and it’s worth purchasing. It provides potential clients enough details regarding its features and advantages to draw them and induce them to make a buy. Additionally, it plays a very important part in Amazon research positions and rankings.

Bullet Points: Buyers consider bullet points rather than lengthy descriptions. There are a couple of things:

  1. Amazon has a lot of limitations in text limits when it comes to the product list. Consequently, the words ought to be succinct and picked carefully.
  2. Amazon permits utilizing 5 bullets for a product list. So, it is crucial to use them.

Photos: Amazon provides quite detailed specifications for merchandise photographs (resolution, desktop color, monitoring, etc.). Although it’s evident that great pictures increase CTR and conversion rate, the A9 algorithm is capable of confirming that photographs obey the guidelines. Non-compliant images will tank the rank of this item page.

Reviews: There are 3 main criteria that A9 considers: average product evaluation, the number of reviews, and inspection quality. High-rank products generally include 4.5/5 5/5 evaluations, with a fantastic ratio of favorable testimonials and a large number of testimonials. Reviews that include images and are comprehensive are considered quality and enhance the rank.

Enhanced Brand Content (EBC- A+ Content)

It’s an Amazon service, offered to specialist vendors (both Sellers and Vendors) that have been accepted as owners. In summary, it provides rich content service on the item pages. Though Amazon doesn’t catalog EBC, the A9 algorithm nevertheless favors pages using A+ articles since it reveals the vendor’s authenticity, provides added-value components and boosts earnings by 3 to 10 percent based on Amazon.

Product Availability

If you’ve run out of stock, the listing ranking may decrease or disappear. Always plan accordingly.

Do Your Hashtag Research

Hashtag research is when you place a hashtag before the main keyword. This allows you to get all the keywords that combine with the main keyword to form prefixes. Even without the hashtag, you stand to get many keywords but it’s not quite as effective in pulling up a variety of results.

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AMAZON INVENTORY PERFORMANCE INDEX

In 2018, Amazon revealed its intention to limit storage for sellers with a low Inventory Performance Index effective. This blog investigates Amazon’s newest seller metric and what the Amazon Inventory Performance Index means for Professional FBA sellers.

Amazon states the metric is based on “how well you drive sales by stocking popular products and efficiently managing on-hand inventory”.

Scores range from zero to 1,000. A score above 500 (previously this was 350 and 400) indicates that your business is excelling whilst a score below 450 indicates that there are issues and you should take action to improve your score.

Amazon has not revealed exactly how IPI scores are calculated. Amazon may limit access to storage for sellers with an Inventory Performance Index below its minimum threshold. Sellers who maintain an index score of 500 or greater will have unlimited storage for standard size and oversized items.

Starting October 1, 2019, storage limits will be adjusted on a quarterly cycle. You will achieve unlimited storage if your IPI score is above 350 either (a) six weeks before the end of the current quarter OR (b) during the last full week of the current quarter. If either condition is met, then you will have unlimited storage the following quarter. If your score is below 350 six weeks before the start of a quarter, you will receive a notification informing you of your potential storage limits.

Inventory Performance Dashboard

On the Inventory Performance Dashboard, Amazon provides sellers with three specific steps to increase their score.

  1. Excess Inventory suggestions to reduce your storage fees and carrying costs.
  2. Restock recommendations to increase your in-stock rate.
  3. Stranded Inventory actions to ensure your inventory is available for purchase.

Inventory Performance Index Factors

The new metric has three top influencing factors:

  1. Excess inventory and sell-through
    The number of units for which the cost of holding your inventory would likely be more than the cost of taking action (such as reducing prices to increase sell-through or removing excess units). This value is based on product demand and your costs (including fees, unit costs, and cost of capital inputs).
  2. In-stock inventory
    This is the percentage of time your ASINs have been in stock during the last 30 days, weighted by the number of units sold for each SKU in the last 60 days. Amazon provides recommendations on what to restock and when. While staying in stock with the right ASIN can help increase a seller’s Inventory Performance Index, there is no penalty for not restocking a discontinued or non-replenishable item.
  3. Stranded inventory
    This is when products that are in Amazon’s fulfillment centers but are not available for purchase due to a listing problem. You should check for stranded inventory on a regular basis as you may need to edit a listing or create a removal order.

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What can you do in Vendor Central?

As the main hub for vendors to interact with Amazon, there are a lot of different features and tools provided in Vendor Central.

Even before you sign up for Vendor Central, Amazon will assign a dedicated Account Manager who will be your official point of contact. In addition to helping out with day-to-day activities, your Account Manager will be tasked with answering any questions you have about the Vendor Central platform. The simplicity of the relationship between Amazon and its vendors, though, makes that system fairly easy to understand. Some of the most commonly used Vendor Central features cover matters like:

Purchase orders

Amazon runs a tight ship and tries to keep inventory levels relatively low. It sends purchase orders via Vendor Central once each week to many members, with particularly hot products meriting more. Currently available under the Vendor Central “Orders” tab, these requests are the cornerstones of each vendor’s relationship with Amazon.

Performance

Just like with Seller Central sellers, Amazon holds its vendors to high standards. Being late on too many shipments, failing to include purchase orders, using non-compliant barcodes or creating other problems will attract negative attention. The “Reports” section of Vendor Central details any of these failures and provides a summary of overall operational performance. It also tallies up the chargebacks incurred each week, a figure most vendors will want to keep track of and limit.

Shipments

Vendors are responsible for shipping products to Amazon and making sure they arrive as agreed. Vendor Central makes it easy for partners to check up on shipments that still need to be sent, as well as those in progress.

Reporting

As might be expected, Amazon provides plenty of information to Vendor Central members about how their products are performing. Partners can review sales and returns figures, as well as Amazon’s current and historical stock levels for their products. Although Amazon itself puts together product pages for the items it buys from vendors, Vendor Central allows suppliers to note any required corrections or improvements.

Submissions

When a company signs on as an official Amazon vendor, one or more products will normally be part of the bargain. Later on, vendors can submit additional products or variations on existing ones for consideration. Submissions and their approval status can be viewed under the Vendor Central “Items” tab.

Marketing

The “Reports” section of Vendor Central also includes some features that can be used to help market products and protect brands from imitators. Companies that use Amazon Marketing Services will also find Vendor Central useful for managing certain PPC-related activities, like approving recommended coupons.

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VENDOR CENTRAL VS SELLER CENTRAL

There are practical similarities between Amazon Vendor Central and Amazon Seller Central but fundamentally they are different programs.

The fundamental difference between Vendor Central and Seller Central is who will be selling your products. With Vendor Central, Amazon’s retail team buys and resells your products to their customers.

With Seller Central, you are selling directly to Amazon’s customers. There are significant differences between the two, so it’s important to fully understand the potential opportunities and drawbacks with each.

What Is Seller Central?

Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers. If you have a Seller Central account, you’re considered a marketplace or third-party seller.

As a marketplace seller, you have two options for fulfilling orders you receive from Amazon’s customers. You can handle the shipping, customer service, and returns for each individual order yourself or you can allow Amazon to handle this for you by enrolling your products in the Fulfilled by Amazon or “FBA” program. Some brands also use Seller Central as a tool to control the messaging of products not being sold via Vendor Central.

Seller Central

  1. Open to anyone
  2. Sell directly to Amazon’s customers
  3. Flexible logistical options
  4. Quick payment terms
  5. Brand controls retail pricing
  6. Limited advertising options
  7. Complex sales process
  8. Enhanced Brand Content

What Is Vendor Central?

Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only. Amazon vendor central is a platform you need to be invited to by Amazon directly. If you use the Vendor Central platform you become one of the suppliers so Amazon basically sends you to purchase order for what they want to buy from you then you send the requested products to Amazon and then Amazon pays you. So with a vendor, you are not selling to Amazon’s customers basically the people who shop on amazon you are selling to Amazon directly.

Vendor Central

  1. Invite only
  2. Sell to Amazon
  3. Fixed logistical options
  4. Traditional payment terms
  5. Amazon controls retail pricing
  6. Multiple advertising options
  7. Traditional sales process
  8. A+ content

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Core Process of Amazon Vendor Central

Amazon Vendor Central is an invite-only platform for businesses that want to sell their product to Amazon itself. When you sell to Amazon you are their supplier. The core process of Amazon Vendor central is simply;

  1. Amazon sends you a purchase order listing what they want to buy.
  2. You send Amazon the inventory they have ordered.
  3. Amazon pays you.

From Vendor Central, vendors can do things like check their purchase orders, provide product data and manage additional advertising. On Vendor central, you submit your product listing and wholesale prices, then Amazon sends you a purchase order.

How Process Begins

The process typically begins with an email from Amazon, saying that they are interested in selling your products. If you let Amazon know that you are interested in becoming a vendor, they will explain how vendor Central works and provide their terms of business. There doesn’t tend to be much negotiating on these terms. Generally, Amazon will make you an offer, and you can either accept or decline. There may be more scope for negotiating if you’re a large, influential brand, or if you’re assigned a vendor manager.

When terms have been agreed, Amazon will create an account for you in Vendor Central and invite you to register. You can then start providing product and cost information to Amazon.

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Raja Hamza Rasheed February 22, 2021 0 Comments

Proven Ways to Make Money on Amazon in 2021

When it comes to online money-makers, it doesn’t get much bigger than Amazon. Luckily for any entrepreneur looking for a new way to generate income, Amazon is an easy way to get started. They offer a variety of ways for you to share the wealth using their platform. You may be surprised by how easy it is to be an Amazon bestseller or otherwise generate significant income on Amazon.

There are many ways to make money on Amazon, whether you’re selling something or not. Whatever skills or resources you have at your disposal, here are some ways that Amazon can help you to generate income.

There is money to be made on a variety of online shopping platforms, but Amazon beats out the rest as the biggest and arguably the most versatile option, whether you’re selling or generating income from products and services.

Amazon Handmade

If you thought Etsy was the only place to sell quality handmade goods, think again. On Amazon Handmade, you can sell clothing, jewelry, accessories, art, and other artisan goods.

Amazon Handmade will give you a custom URL, making it much easier for all of your customers to find your shop. Amazon makes things more convenient and affordable for handmade sellers than for other selling accounts. You’d have to pay $39.99 a month for a professional selling account, but this fee is waived for handmade sellers. Just pay a 15% referral fee on your total sales price.

Amazon Merch

Do you consider yourself an artist or designer? Amazon Merch might be right for you. Even if you are not an expert, you may be able to make great designs that make money on this platform, as long as you are upon cultural trends and have basic design software.

You can sell t-shirts, hoodies, and lots of other things carrying your designs. You won’t have to pay anything to sell your merchandise on Amazon. Amazon takes responsibility for printing, shipping, packaging, and supporting the customer.

All you have to do is create your account, upload your design and price, and write your description and color. You get royalty on every design that you sell. What you make depends on how much the product sells for and how much it costs at Amazon to sell it.

Fulfillment by Amazon

An Amazon FBA business isn’t as well-known an option when it comes to making money on Amazon. Still, it’s an excellent way to make money without worrying about shipping or customer support.

Your products are stored in an Amazon warehouse, where they can make you money on the Amazon marketplace without you having to do anything once the products are shipped. Amazon Prime takes advantage of this program to get products to customers faster.

Using the Amazon FBA program, you send your items to an Amazon Center and let them take care of delivering. Customers wouldn’t even know the difference, which is why so many people haven’t heard of this program.

As the Amazon FBA seller, you will be charged by units, depending on weight and size. You also pay a storage fee monthly if your inventory does not sell. Depending on what you have to sell, an Amazon FBA business might be a much better option for you than direct selling on Amazon.

Retail Arbitrage

Have you ever seen a really great deal at your local Big Box store like Walmart and thought that the price of something was very good? Stocking up on discounted products can make you money if you utilize retail arbitrage.

Retail arbitrage allows you to take advantage of discounts offered by big box stores to make a profit by selling those products on Amazon. By taking advantage of clearance deals, coupons, etc, you can make a significant percentage of income for many products.

Using the FBA Revenue calculator, you can use your smartphone to scan barcodes to determine whether any given item is worth selling on Amazon. It takes a lot of work to succeed in retail arbitrage.

If you think you can make it just by picking up clearance items when you happen to see them, you’ll probably find yourself disappointed. However, if shopping for bargains is a thrill for you, you may find that you can actually make (and not just save) money.

Be a Wholesale Seller

For the products that most people and businesses need, Amazon can often offer the most competitive prices, largely because of their network of wholesale sellers.

Wholesale sellers buy products at a discount because they are buying very large quantities. They can then afford to sell those products at the most affordable possible prices on Amazon.

This tends to be a competitive industry where wholesale sellers outcompete each other with the lowest possible bottom line prices. You may not be able to make a significant income unless you have your own warehouse space to store products so you won’t have to rely entirely on the FBA program and storing products in Amazon’s warehouse.

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Raja Hamza Rasheed February 22, 2021 0 Comments

5 GREAT TIPS TO INCREASE AMAZON SALES IN 2021

Who likes to increase sales on Amazon? We do, we do! At eComManagers.com, we’re all about finding ways to bring in more money, so let’s get to the top ways you can increase sales on Amazon.

Optimize Your Title

Amazon Expert says you need to find your key differentiator. What is the customer’s “pain point” that other competitors are not addressing?

Your copy, your photos, etc. should all push that as the first and most vital reason why customers need your product.

The easiest way to do this is to really study your competitors’ product reviews:

  1. What are customers saying about these products?
  2. What are the top three reasons why customers love this product?
  3. What are the top three reasons why customers do NOT like this product?

If you can solve these pain points and demonstrate that in your images and copywriting, then you will win that business.

Register your brand

Amazon Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.

By legally registering your brand, you reduce the risk of having someone selling counterfeit products under your brand name. So while it may be costly and time-consuming, getting a trademark is a necessity. Another added benefit of registering your brand? It also unlocks Amazon’s A+ Content feature. A+ Content is a major sales booster that allows you to describe and display your brand’s values, mission, and product beyond the ordinary bullet points and description.

You can access A+ Content on Seller Central via the Advertising dropdown menu.

Sell your existing audience

Earlier this year, we wrote that audience building is key to prolonged success on Amazon. There are plenty of ways to do that, too.

First, you can create email lists.

Launch new products, and when you launch those new products, announce them to the people on your email list who you are sure are going to love these cutting-edge items.

Next, you can create social media accounts.

I especially like Instagram for audience building because it’s easy to get impressions outside of your follower count, which leads to increased followers. Plus, you can create stories with clickable links that go directly to your Amazon listings.

Choose products that go WIDE with keywords

you just need to launch new, high-quality products regularly. But with competition rising, it’s becoming trickier to find the perfect product and consistently rank for it. These days, my team and I are running searches and picking products that go ‘wide’ with keywords.”

What does going wide with keywords mean? After you identify a few potential products, you need to expand and diversify your keyword research to make sure you can beat your competitors and rank for a ton of those new-found keywords to gain sales.

Create content to drive traffic to your listings

We recommend creating outside content to drive traffic to your Amazon products.

If the product(s) you sell on Amazon belong to a specific niche, create a separate website to educate consumers about the niche. And it doesn’t have to be an e-commerce site. It can be a simple WordPress-based site, with pages of 2,000 to 4,000 words covering specific, niche-related topics.

This also gives you the opportunity to introduce your products to new customers while providing educational resources. If done well, your website can attract a large amount of traffic from organic searches. There are two benefits to this:

If you link your site to your Amazon listing, and you are registered with Amazon’s affiliate program, you’ll earn a 5 to 15 percent commission on every product purchased by people who clicked on your link. And if it’s your product, you get to double-dip!

By linking your website to your Amazon listing, you’re driving a new source of traffic to your products, which usually leads to an increase in sales.

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Raja Hamza Rasheed February 22, 2021 0 Comments