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Brand Metrics

NTB metrics define whether an ad-attributed sale was made by the current customer or by one buying your product on Amazon for the first time in the last year. NTB Metrics grip total new-to-brand purchases and sales, NTB purchase rate, and cost per new-to-brand customer. How do I use these metrics? Also, these NTB metrics […]

PPC Report

Pay-per-click advertising (PPC) is an internet marketing model in which you pay a fee each time your ad is clicked. It’s a paid method of driving traffic to your website, rather than trying to draw in visitors organically. What Is a PPC Report? A PPC report is exactly what it sounds like. It’s a report […]

Amazon Review Management

Are you fed up with managing the reviews? Let’s check how you can manage the reviews. Increase your sales on Amazon with Amazon Review Management: Reviews influence the purchase decisions of 80 percent of shoppers, emphasizing that businesses need to prioritize review management if they want to succeed and rank well on Amazon. That is […]

Amazon Budget Beta

Amazon announced a new feature for the Advertising console, the Budgets Page (beta). While the new feature hasn’t generated much buzz, it should be on the radar of every Amazon seller utilizing advertising, with some powerful performance insights and actionable steps being added to their Seller Central account. The value proposition of the new Budgets […]

Amazon Brand Referral Bonus Program

Want to make some extra cash through Amazon? Of course, you do! Here’s how. On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand owners enrolled in Brand Registry, the program further incentivizes sellers to accelerate growth from referral traffic. Before you start bumping up your marketing […]

Amazon Comes to Pakistan

Amazon.com, one of the largest e-commerce retailers in the world, added Pakistan to their seller’s list. This is a major development as for any economy that is aspiring to grow, there are two key verticals that are relatively easy to initiate from an export perspective: Services (freelancers, software companies, etc.) and goods – (exports of […]

AMAZON BRAND STORY

Amazon Brand Story feature enables you to differentiate yourself from the competition while reinforcing you’re branding and helping to drive sales, but it also pushes your A+ Content further down the page. Amazon recently released the Brand Story feature, which registered brands can find within the A+ Content Manager. To determine whether you should take advantage of the Brand Story feature, consider […]

Amazon Liquidation

There are multiple situations where it’s in your best interest to remove some of your items from your Amazon FBA inventory. Here are just a few: To remove dead inventory that seems like it will never sell. To avoid long-term storage fees. Because the item has become restricted and you can no longer sell it. To lower your monthly […]

Inventory Management Metrics

Amazon has added some new features in Inventory Management. So today we will discuss what Amazon did for us. Performance Fix stranded inventory Manage FBA returns Performance Inventory performance The Inventory Performance dashboard helps you identify opportunities to grow your sales, reduce costs, and track key performance metrics. Inventory Performance Index The Inventory Performance Index, […]

Listing Quality Dashboard

The Listing Quality Dashboard may be a tool on marketer Central that highlights necessary product data for purchasers. These recommendations are centered on serving to you improve the discoverability of your merchandise, enabling higher client experiences like Product summary or Tabular specification read, and reducing returns on your merchandise. What are the advantages of the […]

Day parting in Amazon PPC

In Amazon PPC, wasted as spend is an unpredictable professional risk. There will be times and days where you bid on your keywords, but you don’t get clicks and orders because your audience isn’t there. What if you could see when you get results, and bid only during those times? What is Dayparting? Amazon Sponsored […]

Amazon A9 Algorithm

The A9 Algorithm is the system that Amazon uses to determine how products are ranked in search results. It is a similar algorithm which Google uses for its search result. In that, it considers keywords in deciding which results are most related to the search and therefore which it will display first. There is one […]

AMAZON INVENTORY PERFORMANCE INDEX

In 2018, Amazon revealed its intention to limit storage for sellers with a low Inventory Performance Index effective. This blog investigates Amazon’s newest seller metric and what the Amazon Inventory Performance Index means for Professional FBA sellers. Amazon states the metric is based on “how well you drive sales by stocking popular products and efficiently […]