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How to register your brand on Amazon

Are you selling on Amazon? And facing the issue of changing your content by the third party?

You are in the right place to tackle the confronted issue. I am going to give you a solution to this problem. By following this solution, your content, the brand will be safer from all aspects.


The solution to your problem is the registration of your brand. Simply you have to register your brand on Amazon from a business point of view. After getting your brand register on Amazon, Amazon will provide you with more access and control over your brand across Amazon.

In 2017, Amazon launches a new and improved brand registry concept to help brand owners, sellers for the protection of their registered brand. The updated brand registry created an accurate and trusted experience for customers by providing access to proprietary text and image search, predictive automation, and reporting tools.

Eligibility and Criteria for Brand registry on Amazon:

An active registered trademark is a must for the successful registration of your brand on Amazon. A trademark should be according to the country where you want to enroll in your brand. For registration of your brand on Amazon, your trademark should be in the form of letters, numbers, words, textbase mark, and image base marks with words.

Sign in to Amazon Brand Registry:

Once the eligibility requirements are met, the next step is to sign in to your Amazon seller brand registry. If you don’t have an amazon account, then you can create it for free.

Enroll your Brand:

You have to provide the following information to qualify for Amazon brand registration.

  1. Your brand name with the active registered trademark.
  2. An associated government-registered trademark number.
  3. Countries list where your brand product is manufactured and distributed.
  4. Categories of the product listed e.g. home and kitchen, garden, etc.

Benefits of getting your brand register:

Around 130,000 brands are registered on Amazon. Almost 99% of the violation against the issue of changing your content by the third party is resolved after the successful implementation brand registry concept.

Now let’s discuss some advantages of getting your brand register on Amazon.

100% exact brand representation:

 After getting your brand register, you have more access and control over your product on Amazon. Your product brand name is fully secured that your customer will see the accurate content and all the other affiliated information of your brand.

Additional information for brand Protection:

 Amazon asks you for additional information about your product brand for a more proactive approach for making your content far away from any infringements. Additional information includes your brand logo, the product listed with your brand name, etc. Amazon will provide your brand more security as much as you provide information to Amazon.

Advantages of Brand building:

 Amazon provides you with access to various tools like Enhanced Brand Content, Sponsored Brands, Stores, and the Brand Dashboard. You can grow your business in an effective way by taking advantage of all these tools.

Cost affiliated with Brand registration:

As such, there is no cost for getting your brand register on amazon, but there is one compulsory requirement that you must have a registered trademark for the Brand registry application. For trademark registration, you have to pay fees ranging from $225 to $400, which can also vary depending upon the protection you want to buy.


Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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