Amazon has over 2 million third-party sellers that cover quite half its sales — with this much competition, Amazon sellers must maintain a high feedback rating to differentiate themselves and stay successful.

Without a stellar review rating, sellers can’t build the buyer’s trust. By scanning feedback ratings on Amazon seller profiles, buyers quickly determine which seller is that the most reliable and trustworthy. Nearly always, the buyer will prefer to give their business to the vendor with the upper ratings, especially if they’re choosing between listings with similar prices.

There are unique rules about how negative seller feedbacks can impact Amazon’s sales specifically. Here are a couple of ways:

Negative feedback decreases the chances of winning the Buy Box. The Buy Box is that the box on a product detail page that permits the customer to feature the item to their handcart.

Negative feedback could end in your Amazon selling privileges being revoked.

As a seller performance target, Amazon measures an Order Defect Rate (ODR), which is that the percentage of your orders that have received feedback additionally to other poor customer reactions.

One and two-star ratings are considered feedback. Amazon states that have an ODR of more than 1% could end in losing your seller privileges, meaning that sellers who have quite 1% of orders with one or two-star ratings could have their seller privileges removed.

Since Amazon only considers 4 and 5-star ratings to be positive, any feedback that’s 3 stars or less is not any good.

Luckily, the method of handling the damaging Amazon seller feedback is obvious and doable for any sort of seller.

Here’s the 3-step guide to negative Amazon feedback removal.

If feedback violates Amazon guidelines, request removal.

Getting obviate negative seller feedback are often as easy as checking whether the buyer’s response follows Amazon’s feedback rules. The feedback that violates their guidelines is going to be removed by Amazon upon request, allowing the vendor to take care of a high feedback rating.

Here are Amazon’s rules about what counts as ineligible feedback:

Product reviews — Amazon allows customers to write down product reviews on product pages, so there’s no need for product reviews in seller feedback comments too. Transaction feedback has got to be a review of the service the customer received from the vendor, not a review of the merchandise they ordered.

Promotional content — any comments or links about other merchants or websites will be considered inappropriate feedback.

Obscene or abusive language

Personal information — Amazon prohibits feedback that has identification information of Amazon users.

Products that are listed under the program Fulfillment-by-Amazon (FBA) have even wider conditions for feedback removal. Under the FBA program, Amazon takes care of a seller’s product storage, order packing, shipping, and another customer service. Since an FBA seller isn’t liable for these duties, any negative FBA seller feedback that relates to those tasks is going to be removed by Amazon.

For non-FBA listings, feedback about product condition, shipping, and delivery won’t be removed since non-FBA sellers are liable for those tasks.

If you discover that feedback is in violation of Amazon’s guidelines or falls under FBA responsibilities (and you’re an FBA seller), request its removal by following these instructions:

1. Log into your Amazon.com seller account.
2. Visit this page, and click on the purchasers and orders from the left-hand side.
3. Enter the Order ID and choose next.
4. Provide the small print and reason for your feedback removal request.
5. Once you’ve submitted a request, Amazon will review the feedback and determine whether it should be removed or not.

If feedback is ineligible for removal, reach bent the customer.

If you’ve received feedback that doesn’t qualify for removal by Amazon, your next step should be reaching bent the customer.

Amazon gives buyers the facility to get rid of their seller feedback. If you contact the customer, resolve their problem, and politely ask that they revoke their comments, they’ll have a change of heart.

A few Dos and Don’ts of this stage:

Do

Be timely together with your response. Amazon gives customers 60 days after they leave seller feedback to get rid of their response. If you wait too long before reaching bent the customer, you would possibly miss that window of opportunity.

Apologize. It never hurts to mention you’re sorry. Take the time to apologize, value the buyer’s problem, and address it properly.

Don’t

Offer buyers a refund in exchange for feedback removal. This is often against Amazon’s rules and you’ll even have your seller account suspended if you attempt such a scheme. Rather than the sellers throwing refunds out left, right, & center, Amazon wants sellers to require the time to know problems and address them properly.

Immediately invite feedback removal. Your initial message to the customer should only include your apology and concepts for resolving the difficulty. If you immediately invite feedback removal, you’ll give the customer the impression that you simply don’t actually care about their problem — during which case; they definitely won’t remove their feedback. Await their response before requesting feedback removal.

If you’d wish to contact a private buyer about feedback, you’ll get to attend your Feedback Manager page.

To respond, follow these steps:

1. Scroll down and click on View Current Feedback.
2. Find the customer comment that you simply want to resolve, and choose the Resolve button. you’ll then be redirected to the Resolving feedback page.
3. Click the yellow Contact Customer button.
4. Select a topic from the menu.
5. Type your message.
6. If you would like to incorporate receipts, supporting documents, etc., use the Add Attachment button.
7. Click Send Email to send your message to the customer.

If the customer does respond, you ought to make your best effort to resolve their problem if it hasn’t been fixed already. Solving the difficulty will bring the customer back to your side, so you’ll then politely request feedback removal.