Are you confuse with the new update in Amazon Advertisement Console? Let me brief you

When you create a new ad campaign, you’ll decide how to budget your advertising money.

For Sponsored Products, you set a daily budget. For Sponsored Brands and Lock screen Ads, you have the option to set a daily budget and lifetime budget.

For Sponsored Products, you will see a recommended daily budget on the Budgets page in the campaign manager. This budget is the estimated required in order to keep your campaigns running throughout the entire day.

1. Avg. time in budget

The percentage of time your campaign was in budget.

2.    Est. missed impressions

Estimated additional impressions the campaign might have received if it hadn’t run out of budget. This is based on factors that may include estimated missed clicks and historical click-through rate (CTR). It is an estimate, not a guarantee of actual impressions. Some campaigns may not have enough data to provide an estimate.

3.    Est. missed clicks

Estimated additional clicks the campaign might have received if it hadn’t run out of budget. This is based on factors that may include the historical performance of similar campaigns that didn’t run out of budget. It is an estimate, not a guarantee of actual clicks. Some campaigns may not have enough data to provide an estimate.

4.    Est. missed sales

Estimated additional sales the campaign might have generated if it hadn’t run out of budget. This is based on factors that may include estimated missed clicks and historical sales. It is an estimate, not a guarantee of actual sales. Some campaigns may not have enough data to provide an estimate.

5. Budget

Your budget puts a limit on how much you’ll spend on this campaign.

6. Recommended budget

The budget you should consider to minimize your campaign’s chances of running out of budget and missing out on impressions, clicks, and sales.

If you need help from expert VA’s then don’t hesitate to contact us. eComManagers will provide you best.