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How to do Product Research | Effective product research for amazon

Product research for amazon is the marketing research that provides information on the desired characteristics of a product or service. It helps companies to understand what the customers really want so that the product can be tailored to match the needs of the customer.

Therefore, it is a very important activity in new product development. It can be carried out at several stages of new product development. Due to initial stages, it can be carried out to identify and screen new ideas. This testing will help reduce costs by avoiding product development costs in the discarded ideas.

Furthermore, in stages of product development, It can help companies to identify which features are important and hence retain them and which features can be discarded. A newly developed product is also tested with customers, to identify any changes to be made to packaging etc. Once the product is launched, consumer satisfaction with the product is tested. Most common techniques used in product research include focus group discussions, interviews and surveys.

product research amazon

Importance

 

  1. For amazon helps to explain the features of the product.
  2. It helps to simplify the product line.
  3. It enables a manufacturer to develop new products with good market demand in the existing product line.
  4. it brings the best sales returns.

 

However, market research has various disadvantages for new product development.

 

  1. Cost. Conducting market research for a new product can be costly.
  2. Inaccurate Information. A biased population or poorly formulated research can result in false or inaccurate feedback.
  3. Time Constraint.
  4. Constantly Changing Markets.

Read More: Vendor Central

 

Author

Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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