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Strategies to Make the Most out of Prime Day

1) Start managing your inventory:

Since Prime Day is now a legitimate shopping event and one that benefits more than just Amazon, your brand can’t ignore it. Before you start building a marketing campaign, ensure you’re well-prepared to handle the demand leading up to Prime Day.

For example, some door buster deals may be necessary to pique a consumer’s attention. This point is especially pertinent if you sell electronics, apparel, jewelry, or appliances, which tend to experience a significant increase in sales during Prime Day. The stakes in promoting these products are much higher – having your flagship product sell out before the event could result in shoppers passing over your entire catalog.

2) Connect with shoppers before the event begins:

One of the best steps to prepare is to promote upcoming deals (and your brand in general) in the lead-up to Prime Day. At a high level, this promotion can include email banners and advertising across multiple channels like search and social media. When it comes to advertising, it pays to go heavier during the lead-up to Prime Day so that consumers have your brand top of mind when Prime Day hits. It would be best if you also looked for opportunities to get more targeted by engaging specific shoppers with a demonstrated or predicted interest in products that will go on sale around Prime Day.

3) Refresh your product listings:

Prime Day attracts shoppers in droves, so make sure you put your best product images, and sales copy forward on your Amazon and onsite product pages. Capturing a shopper’s attention on Amazon and offering a better deal on your site will help you attract many new customers and increase your total sales. If you’re hesitant about losing margins to your optimized Amazon product listing, consider that 55% of customers plan to shop around on Prime Day.There are many other things that you need to know about Amazon Prime Day. Contact Us For further information.


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