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What is a Chatbot? Why are Chatbots Important for business?

Chatbot

What is a chatbot? Why are chatbots important for business? Chatbot applications AI chatbot: Which chatbot application is right for you?

Recently, new tools designed to simplify the interaction between humans and computers have hit the market: Chatbots or Virtual Assistants. In banking, chatbots and virtual assistants are some of the industry’s newest tools designed to simplify the interaction between humans and computers.

What exactly is a chatbot?

A chatbot is a software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, and mobile apps or through the telephone.

Why are chatbots important? A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical examples of Natural Language Processing applied in various enterprises’ end-use applications.

Behind the scenes: How a chatbot works

There are two different tasks at the core of a chatbot:

1) User request analysis

2) Returning the response

How a Chatbot Works: As you can see in this graphic, a chatbot returns a response based on input from a user. This process may look simple; in practice, things are quite complex.

1) User request analysis: this is the first task that a chatbot performs. It analyzes the user’s request to identify the user intent and to extract relevant entities.

How Chatbot Works

How a Chatbot Works: Example of user request analysis.

The ability to identify the user’s intent and extract data and relevant entities contained in the user’s request is the first condition and the most relevant step at the core of a chatbot: If you are not able to correctly understand the user’s request, you won’t be able to provide the correct answer.

2) Returning the response: once the user’s intent has been identified, the chatbot must provide the most appropriate response for the user’s request. The answer may be:

  1. A generic and predefined text
  2. A text retrieved from a knowledge base that contains different answers
  3. A contextualized piece of information based on data the user has provided
  4. Data stored in enterprise systems
  5. The result of an action that the chatbot performed by interacting with one or more backend application
  6. A disambiguating question that helps the chatbot to correctly understand the user’s request

Why chatbots are important

Chatbot applications streamline interactions between people and services, enhancing customer experience. At the same time, they offer companies new opportunities to improve the customer’s engagement process and operational efficiency by reducing the typical cost of customer service.

To be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here: Regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.

Author

Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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