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What is Reports Tab on Seller central Dashboard?

Payment Report

Generating payment reports from Seller Central is one of those things that you’ll need to do regularly, so it is a good idea to be well-versed on the process.

You’ll start by selecting Payments from the Reports drop-down on the Seller Central homepage.

From here you will be taken to a screen where you can view your payment information as statements, transaction-level reports, or date range reports. You can also generate reports specific to advertising payments that you have made for Sponsored Product campaigns.

When looking at transaction view reporting you have the option to search by various dates such as a certain statement date, a specific date range, or payments made within the last certain number of days. You can also search by Order ID, or filter the view by transaction types to identify payments from returns, chargebacks, service fees, or other types of payments.

Advertising selling coach

On most venues, the Amazon Selling Coach can feature recommendations directly on the Seller Central. More homepage. Otherwise, you may need to access it via the Reports tab. If you sell on Amazon JP, for instance, you may prefer to view your Selling Coach reports on your phone via email.

Whichever way you access your recommendations, they’ll always refer to one of these five topics: Inventory, Pricing, Products, Fulfillment, and Advertising. Here’s a quick run-through of how each type of recommendation can help you:

  1. Inventory recommendations are there so you never run out of stock.
  2. Product opportunities feature popular items that would sell well on other venues.
  3. Pricing suggestions show you products you may be able to sell for the lowest price.
  4. Fulfillment opportunities show items you could convert to FBA.
  5. Advertising suggestions highlight items eligible for paid campaigns.

Business report

The business report is only available to Professional Amazon sellers, not Individual sellers. Merchants with a professional account can access their Business Report by logging into Seller Central, going to the Reports tab at the top, and clicking Business Reports.

From Business Reports, sellers can view the growth metrics for each of their products by clicking on “Sales and traffic by ASIN.”

From this page, sellers can view the metrics discussed earlier: unit session percentage rates, units ordered, sessions, and Buy Box percentage rates.

Amazon Fulfillment Reports

Downloading Reports

You can download fulfillment reports in comma-separated values (.csv) or text (.txt) format. Using .csv format will let you open reports in a spreadsheet, however, the leading zeros from MSKUs, ASINs, and FNSKUs will be dropped. If you require the leading zeros, you can download the file in .txt format. For more information on how to import a .txt file, review the help content for the spreadsheet application you are using.

Replenishing Inventory

Deciding on replenishing inventory requires three primary data points: sales velocity (average weekly sales), on-hand inventory (fulfil able quantity), and inbound quantity. These three data points are used to calculate your inventory coverage before you run out, commonly known as weeks of cover (WOC), and calculated as on-hand inventory plus inbound quantity divided by average weekly sales.

Amazon Advertising Reports

You can download the different reports as Excel files (.xlsx) and finding them in Seller Central is a simple process.

  1. Find Reports in the navigation bar and select Advertising Reports from the menu that appears.
  2. You’ll be taken to a screen where you can select the campaign type, period, and most importantly the type of advertising report.
  3. Click Create Report, and you’ll be able to download the report as an Excel file.

The Amazon Search Term Report is the best way to learn about which search terms your customers have been using to find your products.

This is the King of Reports. The Search Term Report is the best example of why you should be utilizing reports. Why? Because you can’t see search terms in your campaign manager!

This report includes:

  1. Keyword targeting
  2. Keyword Match Type
  3. The customer search term used
  4. Sales and conversion rate for that term during a specified period
  5. Clicks
  6. CTR
  7. Impressions
  8. CPC
  9. Spend

Here’s an example of how this report can be so vital.

Let’s say you’re managing someone’s campaign that gets a lot of conversions for the broad match keyword “running shoes.”

You want to increase your spend on this broad match phrase, but what should you use for an exact match? That’s where your search term report can act as a keyword research tool and help you harvest the search term that converts best. For this example let’s say it’s something along the lines of “men’s running shoes.”

Using search term reports can also show you search terms that are converting poorly by analyzing Impressions & CTR in the Search Term Report. These terms can be turned into negative keywords.

Another thing to keep in mind is that a search term report only shows things you got clicks for, not impressions. If you’re CTR (Click Through Rate) is only 1%, that means you’ll never see data for the other 99% of impressions.


Return Reports

To ensure a consistent experience for buyers, you must match or exceed Amazon’s return policies. For professional sellers, Amazon automatically enrols you in the Amazon Prepaid Returns Label program. As part of this prepaid returns label program, Amazon automatically authorizes U.S. returns that fall within Amazon’s return policy. We provide customers with prepaid return shipping labels on your behalf through Buy Shipping Services. Individual sellers have the option to enrol in the Amazon Prepaid Returns Label program.

We only send you to return requests that are outside of Amazon’s policy or exempt from prepaid returns. When a buyer requests a return, Amazon will send you an email stating the reason for the return. If the buyer’s request does not comply with our return policies, we will inform you in the email. See Out-of-Policy return requests for more information.

Custom Reports

You can create custom real-time, historical, and login/logout reports that include only the metrics you’re interested in. For instructions, see Create a real-time metrics report and Create a historical metrics report.

After you create a report, you can:

  1. Savethe custom report and return to it later.
  2. Share a link to the custom report so only people in your organization who have the link AND who have the appropriate permissions in their security profile can access the report.
  3. Publish the report so everyone in your organization who has the appropriate permissions in their security profile can view the report.

Tax Document Library

If your seller account had at least $20,000 in unadjusted gross sales and 200 or more transactions in a calendar year, your Form 1099-K is available on the Tax Document Library page. If you did not meet both of these thresholds, you will not receive a Form 1099-K.

1099-K Forms issued by Amazon

The following definitions apply to your Form 1099-K, if applicable:

Document Name

This is the type of IRS form generated for your seller account.

Tax Year

This is the tax year for which the IRS form was issued.

Filed By

Each IRS form in your seller account is issued by the Amazon entity that provided you with the relevant service. This means you may receive multiple forms if you use multiple Amazon services.


For your security, your tax form is password protected. The password provided on the Tax Document Library page is required for opening the tax form. If you save the form to your computer, be sure to save this password because it is required each time you open the file.


Raja Hamza Rasheed

Raja Hamza Rasheed
CEO @ eCom Managers
Show Host @ eCom Stories With Raja
Amazon Expert and Author

Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics.

His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India

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